Fresh. Food.

From farm-to-fork.

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SMALLHOLDER FARMERS

We simplify production and harvest data collection for you and connect you to market opportunities.

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CONSUMERS

Eat Well. Support Local Producers. Experience Convenience.

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FEATURES & BENEFITS

Farmers


Features

  • Digital Harvest Logbook
  • Produce Reporting & Analytics
  • Market Directory (farm-to-fork markets)
  • Retailer Directory (farm-to-fork retailers)

Benefits

  • Standardised digital harvest and sales records (say goodbye to paper records)
  • Credible historical harvest and sales records (within 6 - 12 months)
  • View, store and search produce information on demand
  • Improved farmer visibility & credibility
  • Unlock access to markets and services
  • Communicate your contribution to ethical and sustainable farming
  • Uncover insights to help you make better decisions and improve profitability
  • Always online and accessible from any internet-enabled device

Agri-Processors/Markets/Retailers


Features

  • Digital Storage/Handover Logbook
  • Produce Reporting & Analytics
  • Digital Produce Traceability
  • Farmer Directory

Benefits

  • Standardised digital produce order records (say goodbye to paper records)
  • View, store and search produce information on demand
  • Credible historical order records (within 6 - 12 months)
  • Reliably track produce chain-of-custody
  • Stay upto date with real time produce notifications
  • Demonstrate your commitment to fair, ethical and sustainable food systems
  • Increase supply chain efficiency
  • Uncover insights to help you make better decisions and improve profitability
  • Always online and accessible from any internet-enabled device

Consumers


Features

  • Buy Fresh Produce Online
  • QR Code Scanning for Produce Provenance
  • Weekly Produce View
  • Market Directory (farm-to-fork markets)
  • Retailer Directory (farm-to-fork retailers)

Benefits

  • Scan a QR code to see real-time data about fresh produce - where it is coming from, who the farmer is & when it was harvested i.e. validate and authenticate food origin
  • Make informed purchases about the food you buy
  • Plan your fresh produce purchases by browsing to see produce that will be sold at your favourite farm-to-fork retailer

Fresh. Sustainable. Seasonal. Local. Produce.

HIGHLIGHTS

Initial Proof-of-Concept at University of Cape Town (FinTech Masters Blockchain Project) [2019]

Accepted & participated in the Solution Space Venture Launch Programme (University of Cape Town, Graduate School of Business) [2019]

Successful pilot at Oranjezicht City Farm Market, Cape Town [2019, 2020]

Accepted & participated in the Oribi Village Food Systems Bootcamp Programme [2020]

Finalist in the French South African Agricultural Institute (F'SAGRI) Innovation Challenge [2020]